Greg Freeman
Board Advisor · Growth Operator

I help boards and founders find the constraint capping growth, then rebuild the operating model around it.

Growth operator and board advisor, 15+ years across medicolegal, technology, FMCG and travel. I work with service businesses where demand, capacity, people, process and technology need to scale together.

Start a conversation → How I help
Greg Freeman
Greg FreemanBoard advisor
50%+
Growth delivered
Across multiple roles
7,000
Followers
Personal audience
1,200
Subscribers
2,000+ reads / issue
4
Industries
Medicolegal · tech · FMCG · travel

Aggregate across roles. Per-engagement detail held in confidence.

Who I help

Service businesses where growth has outpaced the model.

BoardsFoundersCEOs PE-backed service businessesProfessional services Healthcare · legal · insuranceService marketplaces
The problems I solve

Most service businesses don't have a strategy problem. They have an operating model that can't keep up.

  • Growth has outpaced the operating model
  • Demand exists, but capacity is constrained
  • The team is working harder, not scaling
  • AI is being discussed, not converted into productivity
  • Partnerships exist, but conversion is inconsistent
  • Reporting shows activity, not commercial truth
How I work

Three ways to work together.

01

Board & Advisory

For boards, founders and CEOs who need commercial judgement, growth challenge and operating-model insight in the room.

Explore → 02

Growth Operating Model Diagnostic

A paid diagnostic that finds the real constraint, maps the economics and sets a 90-day execution plan.

Explore → 03

Fractional Growth Leadership

Senior growth leadership for businesses that need it before they hire it permanently.

Explore →

AI, partnerships, pricing, reporting and automation are tools inside the model, not separate offers. I also mentor a small number of operators privately. Mentoring →

What I bring to a board

Commercial judgement, grounded in execution.

  • Commercial judgement from someone who has carried the number
  • Growth strategy grounded in execution risk, not slideware
  • Operating-model insight across people, process, technology and capacity
  • Challenge on incentives, reporting and strategic trade-offs
  • Practical AI and productivity governance
  • A strong sector lens across medicolegal, legal, insurance and service marketplaces
The work, in pattern

What the engagements look like.

Anonymised by design. The pattern matters more than the logo.

Pattern

Rebuilt the growth rhythm of a capacity-constrained service business

Shifted the focus from reactive demand capture to owned strategic pillars, so growth stopped depending on heroics.

Pattern

Made the commercial truth visible

Built visibility across demand, capacity, conversion and fulfilment, so leaders could see the constraint, not just the activity.

Pattern

Turned strategy into a 90-day plan

Found the binding constraint, modelled the economics, and set an execution plan the team could actually ship.

Without Prejudice · 1,200 subscribers

The sharpest independent read on medicolegal.

Critical insight into the medicolegal industry, growth, operating models, AI and commercial reality. Direct, honest, no bullshit. 1,200 subscribers and 2,000+ reads an issue, every fortnight.

All articles →

In one line

See what matters before others do, and leave everything stronger than you found it.

Let's talk

Building a business, or a board?

If you're a founder, executive or board looking for someone who has done the work, let's talk. Or join Without Prejudice for the thinking, written for operators, not marketers.